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Logos

UPTEL

Logo for Uptel, an online shop for phone and electronics repair parts — European wordmark paired with a tree-shaped mark.

Logo DesignBrand Identity

Task

Design a logo for Uptel — an online retailer of "accessories, spare parts and equipment for repairing mobile phones, tablets, laptops, cameras, etc."

The solution ties wordmark and icon into one system. The Uptel wordmark is minimalist, European in feel, matched to the site's palette. The icon reads as a tree — a nod to the product lineup and to the company's stated focus on "growth, development, constant renewal and innovation."